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pure. quality that you can see

  • single protein
  • prey model
  • chunked to chew

pure. quality that you can see

  • human grade
  • single protein
  • chunked to chew

pure recipes

prey-model mixes to tailor for cats & dogs

Pure Chicken
Pure Chicken
Chunked chicken raw pet food in packaging
Pure Chicken
Ground chicken raw pet food in packaging

Pure Chicken

$5.25 / LB

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Pure Turkey
Pure Turkey
Chunked turkey raw pet food
Pure Turkey
Ground turkey raw pet food

Pure Turkey

$5.50 / LB

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Pure Beef
Pure Beef
Chunked beef raw pet food in packaging
Pure Beef
Ground beef raw pet food in packaging

Pure Beef

$6.25 / LB

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Pure Duck
Pure Duck
Chunked duck raw pet food in packaging
Pure Duck
Ground duck  raw pet food in blue bowl

Pure Duck

$7.25 / LB

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Pure Rabbit
Pure Rabbit
Ground rabbit raw pet food in packaging

Pure Rabbit

$9.25 / LB

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pure variety pack

purr-fect combos to keep your pet happy & healthy

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 meet our satisfied paw-rents

Kirsten W.

(San Jose, US)

My Bengal cats insists of monthly orders. The only raw they like. Definitely impressed with quality of food. Feels good to know they are getting the best raw.

Jenni B.

(Worcester, US)

I used Darwin’s for years, but I decided to try Viva Raw for my three cats. I LOVE the packaging, I love that it’s two pounds per pack, and all my cats love the food. Ordering and shipping was seamless from Viva! I’ll keep ordering for sure!

Elizabeth L.

(Waltham, US)

I was so happy to find Viva! Our cats LOVE the rabbit—it disappears in two seconds flat they love it so much. I will continue to feed Viva and am looking forward to the day when they offer complete meals for cats!

" I can’t wait to order more! This was seriously the best raw-grind I’ve gotten my hands on. "

Izzy R

"Kayla absolutely loves her whole rabbit grind. I add it to Dr. Harvey’s Paradigm base mix to ensure she gets a nutritionally complete diet. When she had bloodwork drawn before her eye surgery, the results were the best they’d ever been."

Leigh W

"Viva Raw has been a pleasure to work with. Their communication is amazing and my cats go nuts for their product."

Meghan W, Elysian Bengals

new to this?

You're in good hands.
We're here to guide you through raw feeding!

Let's Jump In

new to this?

You're in good hands—
we're here to guide you.

Let's Jump In

new to this?

You're in good hands—
we're here to guide you.

Let's Jump In