pure.

single protein recipes with no additives
base mix for cats & dogs

specials

✨ seasonal proteins with limited stock

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all recipes

specials

✨ seasonal proteins with limited stock

Liquid error (sections/pf-28b7bc95 line 169): product form must be given a product

all recipes

Pure Chicken
Pure Chicken
Pure Chicken

Pure Chicken

$5.75 / lb

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Pure Turkey
Pure Turkey
Pure Turkey

Pure Turkey

$6.25 / lb

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Pure Beef
Pure Beef
Pure Beef

Pure Beef

$7.00 / lb

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Pure Duck
Pure Duck
Pure Duck

Pure Duck

$8.00 / lb

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Pure Rabbit
Pure Rabbit
Pure Rabbit

Pure Rabbit

$9.50 / lb

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Pure Chicken
Pure Chicken
Pure Chicken

Pure Chicken

$5.75 / lb

Add
Pure Turkey
Pure Turkey
Pure Turkey

Pure Turkey

$6.25 / lb

Add
Pure Beef
Pure Beef
Pure Beef

Pure Beef

$7.00 / lb

Add
Pure Duck
Pure Duck
Pure Duck

Pure Duck

$8.00 / lb

Add
Pure Rabbit
Pure Rabbit
Pure Rabbit

Pure Rabbit

$9.50 / lb

Add

meals that vets choose for their own pets 💜

meals that vets choose
for their own pets 💜

Dr. Judy Morgan 

Our pets love Viva! The quality of the food is amazing, from research to sourcing to production to shipping. We are so happy this food is available nationwide; as our clients span the country, we are happy to have high-quality food we can recommend.

Dr. Barbara Royal 

Viva has been a welcome addition to the pet food market. Zach and Jenn have a tenacious and refreshing enthusiasm about the benefits and integrity of their dog and cat foods, and it shows in what they’ve created. I really appreciate being able to add their products to our list pet foods that I recommend to my clients.

Dr. Odette Suter 

I like Viva because they not only care about the pets who eat the food, but also how the "ingredients" were raised.  They make an effort to be as green and earth friendly as possible. The product itself looks really fresh and I'm happy that my local pet store is carrying their food so I can recommend it to my clients.

Dr. Laurie Coger 

One of the best foods you can give your pets! I am very impressed by Viva's commitment to quality ingredients. I love the availability of both complete and prey model formulations. Best of all is their chunked option. This offering is unique to Viva, and one of the reasons I choose it for my own pets.

prey model based 1x1.png__PID:15037eb8-0bd0-4e9d-9528-888dd105e35a

prey model

80% meat, 10% bone, 10% organ
for optimal nutrition

allergy friendly 1x1.png__PID:83626fbf-8c29-4549-a651-3641707db20b

allergy friendly

single protein, no additives—
perfect for elimination diets & sensitive pets

customizable 1x1.png__PID:626fbf8c-29f5-49e6-9136-41707db20b37

customizable

customizable

tailor our nutrient-dense base mix
for your pet's best health

 meet our satisfied paw-rents

Excellent product

My Bengal cats insists of monthly orders. The only raw they like. Definitely impressed with quality of food. Feels good to know they are getting the best raw.

The BEST food that we feel good about feeding to our dogs

One of our dogs has been regurgitating food since adopted (even on good quality freeze-dried food), but as soon as we switched their food to Viva, it STOPPED completely. Their food is so pure, clean, and easily digestible. For me, food is medicine.

Raw rabbit and duck for the win!

I was so happy to find Viva! Our cats LOVE the rabbit—it disappears in two seconds flat they love it so much. I will continue to feed Viva and am looking forward to the day when they offer complete meals for cats!

frequently asked questions

FAQ

Still have questions? See our FAQ or email us.

" I can’t wait to order more! This was seriously the best raw-grind I’ve gotten my hands on. "

Izzy R

"Kayla absolutely loves her whole rabbit grind. I add it to Dr. Harvey’s Paradigm base mix to ensure she gets a nutritionally complete diet. When she had bloodwork drawn before her eye surgery, the results were the best they’d ever been."

Leigh W

"Viva Raw has been a pleasure to work with. Their communication is amazing and my cats go nuts for their product."

Meghan W, Elysian Bengals

new to this?

Check out our beginner's guide to raw!

Let's Jump In

new to this?

You're in good hands—
we're here to guide you.

Let's Jump In

new to this?

You're in good hands—
we're here to guide you.

Let's Jump In