viva. your food for life

fresh dog & cat food

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quality sourcing

we use only use humanely raised, human grade, USDA-inspected meat

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whole food nutrition

Organic natural supplements
for maximum bioavailability

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no growth promotants

Quality feed & clean environments, not chemicals, raise healthy and happy animals

Dog 🐶
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complete & balanced

Formulated to AAFCO standards for dogs by certified nutritionists & industry experts

whole food supplements

Organic, natural foods are used to balance our recipes for maximum bioavailability & absorption

packed with superfoods

Green mussels and shiitake mushrooms elevate wellbeing beyond just meeting base nutrient levels

View Recipes

complete & balanced

Formulated to AAFCO standards for dogs by certified nutritionists & industry experts

whole food supplements

Organic, natural foods are used to balance our recipes for maximum bioavailability & absorption

packed with superfoods

Green mussels and shiitake mushrooms elevate wellbeing beyond just meeting base nutrient levels

how it works

video of person holding a pack of viva, showcasing how we make our food

premium sourcing

We only source from humane-certified family farms to put the best quality in your bowls.

personalized plans

Choose from 5 single protein recipes. Subscribe for convenience or try a one-time order!

healthier bowls, delivered

Your order arrives frozen to your doorstep in eco-friendly coolers. Just thaw & serve for happy pets!

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Clean Bowl Guarantee: We'll cover any recipe your pet doesn't eat on your first order!
Terms & Conditions

meals that vets choose for their own pets 💜

Dr. Barbara Royal

Viva has been a welcome addition to the pet food market. Zach and Jenn have a tenacious and refreshing enthusiasm about the benefits and integrity of their dog and cat foods, and it shows in what they’ve created.

I really appreciate being able to add their products to our list pet foods that I recommend to my clients.

Dr. Judy Morgan

Our dogs love Viva!

The quality of the food is amazing, from research to sourcing to production to shipping.

We are so happy this food is available nationwide; as our clients span the country, we are happy to have high-quality food we can recommend.

Dr. Laurie Coger

One of the best foods you can give your dog! I am very impressed by Viva's commitment to quality ingredients.

I love the availability of both complete and prey model formulations. Best of all is their chunked option. This offering is unique to Viva, and one of the reasons I choose it for my own dogs.

Dr. Odette Suter

I like Viva because they not only care about the pets who eat the food, but also how the "ingredients" were raised.  They make an effort to be as green and earth friendly as possible. The product itself looks really fresh and I'm happy that my local pet store is carrying their food so I can recommend it to my clients.

benefits of feeding fresh

Playful cartoon dog with red collar leaps joyfully to catch a purple frisbee in mid-air, drawn in simple animated style.

more energy

Fresh, high protein diets helps maintain stable energy levels through the day—from napping on the couch to zoomies in the park

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cleaner teeth

Our food never contains any starchy fillers or grains. Without this sugary fuel, tartar-causing bacteria dies off. The result? Pearly whites

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healthy skin & coat

Natural fats and oils will support your pet’s coat health. Fresh diets also help pets that have itchy skin caused by sugar loving yeast & bacteria.

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firmer poops

Bear with me, this is important! Your pets absorb more nutrients from raw. What doesn't get digested is smaller, firmer, and way less smelly.

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🐾 meet our satisfied paw-rents

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10/10 recommend

Levi always had digestive issues; diarrhea and would often get sick in the morning. I'm now 4+ months into a raw feeding diet and Levi has not been sick once! While it is pricier than traditional kibble, giving my dog a diet with ingredients that I know and can recognize is worth the extra money. 

A fluffy, light brown dog with a curly coat sits in a car, eagerly looking out the window with its tongue out.

Happy dog!

Scout has been on Viva Raw Pure Duck for the past week. He is doing a short period of an elimination diet, and we chose duck as his novel protein to help identify some food sensitivities (if any) due to some intense and persistent itching he has had since a young puppy. He LOVES it, and so do I! 

Two cats are lying side by side, looking directly at the camera

My cats LOVE Viva Raw!!!

My cats and I love, love, LOVE this product!I had been buying a different commercial brand at my local pet store and it just looks... well blah.Viva Raw looks freshand like something I am proud and happy to serve my pets.

Close-up of a dog’s mouth, showing its teeth and gums

Dental health

My 10 year old Pomeranian has been brought back to life! What is most fascinating is my Pomeranians teeth. Her gums were always red and irritated and her breath smelled like death. In just one week her breath had no scent.The attached pictures were taken one month apart, before raw and after raw.

Two cats gazing upwards, waiting for their food to be served

The kitties love Viva Raw!

My kitties love the turkey and, especially, the rabbit. It arrives perfectly frozen and nicely packaged. We've all been very happy with Viva Raw! Here they are waiting for their breakfast of Viva Raw rabbit.

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Awesome!!

My 6 month old 28lb puppy Maggie has been on the raw diet for 2 months now. The changes are incredible. She no longer has dry skin, drinks less water, and smaller less smelly poops. Every where I go, I get compliments on her EXTREMELY shiny coat. WELL WORTH THE MONEY

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Packs of Viva next to a dog that’s laying down on a pet bed

Your Pet, Our Family

In 2020, we quit our jobs in the middle of the pandemic to start a pet food company. We wanted to give our dog the best life possible and help other pet parents do the same.

The Viva Story