food from our family to yours.
👋 Hi! We’re Zach & Jenn, and this is Karoo, our extremely spoiled girl.
Both of us had multiple pets in the family when growing up, and we witnessed firsthand the detrimental effects of kibble-based diets. We were committed to keeping Karoo as healthy as possible & fell in love with fresh feeding immediately after researching & starting her on the diet.
However, things weren’t so rosy behind-the-scenes 😫
We both worked 9-5 jobs & ended up creating crime scenes in our kitchen during weeknights in order to keep her on a fresh & real diet.
So, we began trying raw food brands… but everything just looked like mush & were just so messy to feed! Furthermore, we too, were victim to purchasing lower-quality meat as a result of companies just not telling us everything 😞
So we decided to change it all.
We’re pet owners, just like you, who got fed up with the lack of transparency when it came to fresh food brands. We’re committed to telling, and most importantly, showing you what’s in the food that we make for your pets.
We’re the only company that’s producing a chunked food, because we believe it’s important for pet parents to see what they’re feeding.
so... what is the viva magic?
highest quality ingredients.
It all starts with the sourcing. We always use 100% human-grade, humanely raised ingredients with no antibiotics or hormones ever, sourced from the same farms and retailers that would stock your local Whole Foods or serve up a fancy cut of duck breast at a restaurant. We don’t cut corners here, because your pet doesn’t deserve any less.
The magic all happens within our USDA kitchens—where we are the first and only pet food manufacturer in the space. And you better believe we’re proud of it. As a result, we are holding ourselves to the food safety standards required for human food 100% of the time when we’re prepping your pets’ meals.
Everything we do is in small-batch, because your pet deserves guaranteed freshness from our hands to… their mouths.
Yep. You read that right. That’s some SAT-vocabulary that other fresh pet food companies just don’t have.
Our goal is to have you feel like you’re feeding your pets a meal that you would make at home for them—so we chunk everything (other than bone, which is always finely ground) to make sure you can see the different cuts of meat & organ that you’re getting within our recipes.
How do we do it? Picture Jenn with a gigantic cutting board wielding two serious butcher knives. Pet have a picky palate? Don’t worry, we produce a ground version too 🥰