food from our family to yours.

Zach, Jenn, and Karoo smiling on a nature hike

ūüĎč Hi! We‚Äôre Zach & Jenn, and this is Karoo ūüź∂

Both of us had multiple pets in the family when growing up, and we witnessed firsthand the detrimental effects of kibble-based diets. We were committed to keeping Karoo as healthy as possible & fell in love with fresh feeding immediately after researching & starting her on the diet.

However, things weren‚Äôt so rosy behind-the-scenes ūüėę

We both worked 9-5 jobs & would come home afterward to meal prep every night. We were exhausted trying to keep her on a fresh & real diet.

So, we began trying raw food brands… but everything just looked like mush & were just so messy to feed!

Furthermore, we too, were victim to purchasing lower-quality meat as a result of companies just not telling us everything ūüėě

Dog in chef hat and apron preparing fresh meat on kitchen counter

So we decided to change it all.

We’re pet owners, just like you, who got fed up with the lack of transparency when it came to fresh food brands. We’re committed to telling, and most importantly, showing you what’s in the food that we make for your pets.

We’re the only company that’s producing a chunked food, because we believe it’s important for pet parents to see what they’re feeding.

so...
what is the viva magic?

Human-grade duck breast meat

highest quality ingredients.

It all starts with the sourcing. We use USDA-inspected, humanely raised meat with no antibiotics or hormones ever, sourced from the same farms and retailers that would stock your local Whole Foods or serve up a fancy cut of duck breast at a restaurant. We don‚Äôt cut corners here, because your pet doesn‚Äôt deserve any less.

always small-batch.

The magic all happens within our kitchens‚ÄĒwhere we are the first and only pet food made in our facility that also produces human food. And you better believe we‚Äôre proud of it. As a result, we are holding ourselves to strict food safety standards when prepping meals.

Chunky cuts of chicken meat, Viva pet food

chunked.

Yep. You read that right. That’s some SAT-vocabulary that other fresh pet food companies just don’t have.

Our goal is to have you feel like you‚Äôre feeding your pets a meal that you would make at home for them‚ÄĒso we chunk everything (other than bone, which is always finely ground) to make sure you can see the different cuts of meat & organ that you‚Äôre getting within our recipes.

Pet have a picky palate? Don‚Äôt worry, we produce a ground version too ūü•į 

Start Meal Plan 

we’re the good kind of different, and we hope you like that.

in case you aren‚Äôt convinced yet, here‚Äôs a selection of dogs & cats
that felt some type of way about our food.


ūüíú Karoo, Zach & Jenn from Viva

At Viva, we care about the compassionate treatment of all animals. That‚Äôs why 100% of our chicken recipes are certified by a third-party welfare certification recognized by Shop With Your Heart¬ģ - a program of the ASPCA¬ģ. Additionally, we are working to certify 100% of our beef & turkey recipes as well by the end of 2023.

Taking our commitment to animals one step further, we are proud to announce we are aligning ourselves with the Better Chicken Commitment (Version 1) by 2028, a standard endorsed by animal welfare organizations across the country. Our chicken products have already exceeded the environment & housing standards of this commitment since our inception. As we make advancements toward this standard, we will share our progress yearly.