food from our family to yours.

Zach, Jenn, and Karoo smiling happily

👋 Hi! We’re Zach & Jenn, and this is Karoo, our extremely spoiled girl.

Both of us had multiple pets in the family when growing up, and we witnessed firsthand the detrimental effects of kibble-based diets. We were committed to keeping Karoo as healthy as possible & fell in love with raw feeding immediately after researching & starting the diet.

However, things weren’t so rosy behind-the-scenes 😫

We both worked 9-5 jobs & ended up creating crime scenes in our kitchen during weeknights in order to keep her on a fresh & real diet.

So, we began trying pre-made raw foods… but everything just looked like mush and came in chubs or sausage rolls & were just so messy to feed! Furthermore, we too, were victim to purchasing denatured and lower-quality meat as a result of suppliers just not telling us everything 😞

Dog in chef hat and apron posing behind a cutting board of meat & bones

So we decided to change it all.

We’re pet owners, just like you, who got fed up with the lack of transparency when it came to pre-made raw foods. We’re committed to telling, and most importantly, showing you what’s in the food that we make for your pets.

We’re the only company that’s producing a chunked food, because we believe it’s important for pet parents to see what they’re feeding.

so... what is the viva magic?

2 pieces of duck breasts

highest quality ingredients.

It all starts with the sourcing. We always use 100% human-grade, humanely raised ingredients with no antibiotics or hormones ever, sourced from the same farms and retailers that would stock your local grocery store or serve up a fancy cut of duck breast at a restaurant. We don’t cut corners here, because your pet doesn’t deserve any less.

always small-batch.

The magic all happens within our USDA manufacturing facility—where we are the first and only pet food manufacturer in the space. And you better believe we’re proud of it. As a result, we are holding ourselves to the sanitation standards required for human food 100% of the time when we’re producing your pets’ meals.

Everything we do is in small-batch, because your pet deserves guaranteed freshness from our hands to… their mouths. To this day, we’ve never kept anything in our freezer for longer than a month before it’s shipped off to your pet’s freezer! Now THAT’S fresh.

Hand holding chunks of chicken


Yep. You read that right. That’s some SAT-vocabulary that other pet food companies just don’t have.

We want it to feel like you’re feeding your pets a meal that you would make for them—so we chunk everything (other than bone, which is always ground) to make sure you can see the different cuts of meat & organ that you’re getting within the mixes.

 How do we do it? Picture Jenn with a gigantic cutting board wielding two serious butcher knives. Pet have a picky palate? Don’t worry, we produce a ground version too 🥰 

we’re the good kind of different, and we hope you like that.

in case you aren’t convinced yet, here’s a selection of dogs & cats
that felt some type of way about our food.

💜 Karoo, Zach & Jenn from Viva

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