Pure
all recipes
Are Pure Recipes right for my pet?
Pure recipes could be a great fit for your pet if they have allergies, sensitivities, or are picky eaters needing limited ingredient diets. These recipes are prey model-based mixes (80% muscle, 10% organ, 10% bone) without added veggies or supplements, so you’ll need to add your own to make them complete and balanced. If you’re unsure how to balance them, check out our easy recipes!
meals that vets choose for their own pets 💜
Dr. Judy Morgan
Our dogs love Viva! The quality of the food is amazing, from research to sourcing to production to shipping. We are so happy this food is available nationwide; as our clients span the country, we are happy to have high-quality food we can recommend.
Dr. Barbara Royal
Viva has been a welcome addition to the pet food market. Zach and Jenn have a tenacious and refreshing enthusiasm about the benefits and integrity of their dog and cat foods, and it shows in what they’ve created. I really appreciate being able to add their products to our list pet foods that I recommend to my clients.
Dr. Odette Suter
I like Viva because they not only care about the pets who eat the food, but also how the "ingredients" were raised. They make an effort to be as green and earth friendly as possible. The product itself looks really fresh and I'm happy that my local pet store is carrying their food so I can recommend it to my clients.
Dr. Laurie Coger
One of the best foods you can give your dog! I am very impressed by Viva's commitment to quality ingredients. I love the availability of both complete and prey model formulations. Best of all is their chunked option. This offering is unique to Viva, and one of the reasons I choose it for my own dogs.
🐾 meet our satisfied paw-rents
Excellent product
My Bengal cats insist on monthly orders. The only raw they like. Definitely impressed with quality of food. Feels good to know they are getting the best raw.
The BEST food that we feel good about feeding to our dogs
One of our dogs has been regurgitating food since adopted (even on good quality freeze-dried food), but as soon as we switched their food to VIVA RAW PETS food, it STOPPED completely. Their food is so pure, clean, and easily digestible. For me, food is medicine
Raw rabbit and duck for the win!
I was so happy to find Viva! Our cats LOVE the rabbit—it disappears in two seconds flat they love it so much. I will continue to feed Viva and am looking forward to the day when they offer complete meals for cats!
frequently asked questions
Where does Viva source from & how is the food made?
We're proud to be sourcing high quality, USDA-inspected meat from smaller farms. These are the same farms that stock your local Whole Foods & favorite restaurants. We only work with farms that never administer growth promoting hormones & antibiotics (a huge step up from conventional) & are certified humane through third-party audits like G.A.P. or the American Humane Program. By not relying on chemicals, our farmers focus on providing high quality food and a clean environment to raise healthy, happy animals.
We grind, mix & package all of your pup's meals in our kitchens—where we are the first and only pet food made in our facility that also produces human food. And you better believe we’re proud of it. Everything is made in small batches (each package is hand-labeled & checked for quality) and tested for pathogens, because your pup deserves the freshest food from farm-to-bowl.
How much should I feed & how much will it cost?
Feeding amounts are based on your pet's weight, age, and activity level. We recommend checking out to determine your pet's personalized feeding recommendations using Viva—we worked closely with our nutritionists & used the latest research to develop these!
On average, our food will cost $6-7 / day for a 30lb dog & $2.50 / day for a 10lb cat if you are feeding a variety of our proteins. To determine your exact costs, we recommend filling out our for your pet.
Do I need to add anything to your food?
Our Pure recipes follow a prey model (80% muscle, 10% organ, 10% bone) without added veggies or supplements, so you’ll need to add supplements to make them fully balanced. They're ideal for pets with allergies or sensitivities, picky eaters needing limited ingredients, or pet parents who enjoy customizing meals. For help with balancing these recipes, feel free to reach out to our Nutrition Experts!
Alternatively, if you're looking for food that's already complete and balanced, be sure to check out our Dog and Cat recipes!
How much is shipping & when do you ship orders?
We ship to all of the US & offer FREE shipping for all orders over $200! (not applicable to Alaska, Hawaii & certain areas of Texas & Montana due to coverage). For orders under $200, we offer a flat-fee rate between $15-20 depending on your zone.
Your order may ship any day between M-W each week and you'll receive a tracking number once your package ships! You can also use our self-service feature to track your order!
** Please only reach out to us if you don't have a tracking number by Thursday. Orders placed after midnight EST on Tuesday will ship the following week.
Do I need to subscribe?
Nope, not at all! While we recommend subscribing so that your shipments come automatically & you never run out of food, you can always order one-time boxes too (just choose this option on the confirmation page)!
