Orders won't ship Christmas week (12/19-25)🎄

Pure Beef
Chunked beef raw pet food in packaging
Pure Beef
Ground beef raw pet food in packaging
Pure Beef
Chunked beef raw pet food in packaging
Pure Beef
Ground beef raw pet food in packaging

Pure Beef

$12.50

(2 LB)

Ingredients: Beef, Heart, Kidney, Liver, Bone

  • Humanely-raised beef with no antibiotics or hormones
  • Prey Model Raw at 80% meat, 10% organ, 10% bone
  • Rich & hearty favorite
  • Heart is considered muscle meat in our recipe
  • Chunked meat & organ sizes may vary due to natural variation, bone is always ground

Not intended as a complete and balanced diet, suitable for intermittent feeding for cats & dogs.

⛔️   No additives or other ingredients, ever

🚛   Delivered straight to your door

🏋️‍♂️   Minimum shipping size of 10 LBs






























































  • Vitamin B6: Incredibly vital for health, this vitamin is responsible for glucose generation, red blood cell & nervous system function, hormone regulation, and much more.
  • Vitamin E: Essential for cell function & fat metabolism, deficiencies in Vitamin E can lead to eye & muscle degeneration as well as reproductive problems.
  • Iron: Required for your pet's body to product energy efficiently, a deficiency in iron can lead to anemia & lethargy.
  • Niacin: Needed for the body to break down sugars & fats into energy, Niacin helps with skin & coat health. 






  • Niacin: Needed for the body to break down sugars & fats into energy, Niacin helps with skin & coat health. 
  • Niacin: Needed for the body to break down sugars & fats into energy, Niacin helps with skin & coat health. 





































































  • Vitamin B6: Incredibly vital for health, this vitamin is responsible for glucose generation, red blood cell & nervous system function, hormone regulation, and much more.
  • Vitamin E: Essential for cell function & fat metabolism, deficiencies in Vitamin E can lead to eye & muscle degeneration as well as reproductive problems.
  • Iron: Required for your pet's body to product energy efficiently, a deficiency in iron can lead to anemia & lethargy.
  • Niacin: Needed for the body to break down sugars & fats into energy, Niacin helps with skin & coat health. 






  • Niacin: Needed for the body to break down sugars & fats into energy, Niacin helps with skin & coat health. 
  • Niacin: Needed for the body to break down sugars & fats into energy, Niacin helps with skin & coat health. 










other recipes

Pure Chicken
Pure Chicken
Chunked chicken raw pet food in packaging
Pure Chicken
Ground chicken raw pet food in packaging

Pure Chicken

$5.25 / LB

Pure Turkey
Pure Turkey
Chunked turkey raw pet food
Pure Turkey
Ground turkey raw pet food

Pure Turkey

$5.50 / LB

Pure Duck
Pure Duck
Chunked duck raw pet food in packaging
Pure Duck
Ground duck  raw pet food in blue bowl

Pure Duck

$7.25 / LB

Pure Rabbit
Pure Rabbit
Ground rabbit raw pet food in packaging

Pure Rabbit

$9.25 / LB

 meet our satisfied paw-rents

Amanda C

(Scarborough, US)

My bengal kitten approves. So far he loves the choices I picked! I have offered the ground chicken, and the ground Turkey so far. Great job Viva! We have tried a number of raw food brands, and this is a win!

Jenni B.

(Worcester, US)

I used Darwin’s for years, but I decided to try Viva Raw for my three cats. I LOVE the packaging, I love that it’s two pounds per pack, and all my cats love the food. Ordering and shipping was seamless from Viva! I’ll keep ordering for sure!

Val Carney

(Arden, US)

My cats and I love, love, LOVE this product! I had been buying a different commercial brand at my local pet store and it just looks... well blah. Viva Raw looks fresh and like something I am proud and happy to serve my pets. I love that they have single proteins in varieties my cats can eat.

new to this?

You're in good hands—
we're here to guide you.

Let's Jump In

new to this?

You're in good hands—
we're here to guide you.

Let's Jump In

new to this?

You're in good hands.
We're here to guide you through raw feeding!

Let's Jump In

questions?

We've answered a few common questions right here. If you don't find what you're looking for, check out our FAQs.