Pure Beef
Pure Beef
Pure Beef
Pure Beef

Pure Beef

$14.00

Sold as two 1lb packages ($7.00/lb)

Ingredients: Beef, Beef Heart, Beef Bone, Beef Kidney, Beef Liver*

  • Humanely-raised beef with no hormones or growth promoting antibiotics.
  • Prey Model Raw at 80% meat, 10% organ, 10% bone
  • Heart is considered muscle meat in our recipe
  • Great for cats & dogs with allergies & sensitivities. Reach out to us for tips on customizing our Pure recipes!

Tour Our Cattle Farm!

*Viva only sources from beef farms that never administer hormones & growth promoting antibiotics‚ÄĒa huge step up from conventional factory farming. By not relying on chemicals, farmers focus on providing high quality food & a clean environment to raise healthy, happy animals. 

Ingredients: Beef, Heart, Kidney, Liver, Bone*

  • Humanely-raised beef with no antibiotics or hormones
  • Prey Model Raw at 80% meat, 10% organ, 10% bone
  • Heart is considered muscle meat in our recipe
  • Perfect for cats & dogs with allergies & sensitivities. Reach out to us for tips on customizing our Pure recipes! 

*Viva only sources from beef farms that administer antibiotics only when medically necessary and no growth promoting hormones ‚ÄĒa huge step up from conventional factory farming. By not relying on chemicals, farmers focus on providing high quality food & a clean environment to raise healthy, happy animals. 

made with ūüíú in USDA kitchens

ūüíĮ  ethically sourced

ūüĆé  always ships green

100% Beef

humanely raised & harvested
no hormones or growth promoting antibiotics, ever
100% vegetarian diet

Only Lean, Whole Cuts

no mechanically-separated meat
try our chunked texture to see the quality

Single Protein, No Additives

perfect for sensitive pets or picky eaters
use as a base mix & optimize for their needs

other recipes

Pure Chicken
Pure Chicken
Pure Chicken

Pure Chicken

$5.75 / lb

Pure Turkey
Pure Turkey
Pure Turkey

Pure Turkey

$6.25 / lb

Pure Duck
Pure Duck
Pure Duck

Pure Duck

$8.00 / lb

Pure Rabbit
Pure Rabbit
Pure Rabbit

Pure Rabbit

$9.50 / lb

 meet our satisfied paw-rents

Kitten loves Viva!

He absolutely loves Viva Raw! Even the beef, which I thought maybe he wouldn’t like. I’m mixing with Alnutrin and salmon oil. He’s a great eater! Now at almost 6 months, his fur is so soft and shiny because of being on a raw diet. The meat is very fresh, well packaged, and came completely frozen.

Cat loves it!

My 6 months old ragdoll absolutely loves his raw diet so much! I bought beef, duck and rabbit for him, he can always finish his meal in two minutes!!! Delivery is super fast too! I live in the bay area, I usually submit an order on Monday and get the food on Wednesday! Will definitely order for more!

Excellent product

My Bengal cats insists of monthly orders. The only raw they like. Definitely impressed with quality of food. Feels good to know they are getting the best raw.

frequently asked questions

FAQ

Still have questions? See our FAQ or email us.

new to this?

Check out our beginner's guide to raw!

View Guide

new to this?

Check out our beginner's guide to raw!

View Guide

new to this?

You're in good hands‚ÄĒ
we're here to guide you.

Let's Jump In