Pure Beef

$17.00

4.9

Sold as two 1lb packages ($7.50/lb)


Texture
Texture
Ingredients

Ingredients: Beef, Beef Heart, Ground Beef Bone, Beef Kidney, Beef Liver

  • Humanely-raised beef with no hormones or growth-promoting antibiotics
  • Prey Model Raw at 80% meat, 10% organ, 10% bone
  • Heart is considered muscle meat in our recipe
  • Perfect for cats & dogs with allergies & sensitivities. Reach out to us for tips on customizing our Pure recipes!

Not intended as a complete and balanced diet, suitable for intermittent feeding for dogs & cats.

See our cattle farm 🎥

made with 💜 in USDA kitchens

💯  natural whole food supplements

🌎  always ships green

minimalist illustration of a pink cow silhouette standing in green grass against a light pink backgroundminimalist pink cow silhouette standing in green grass on a light pink background

98% Beef

humanely raised & harvested
no hormones or growth promoting antibiotics, ever
100% vegetarian diet

Only Lean, Whole Cuts

no mechanically separated meat
no peas, potatoes, veggies or other fillers

Single Protein, No Additives

perfect for sensitive pets or picky eaters
use as a base mix & optimize for their needs

🐾 meet our satisfied paw-rents

Close-up image of a gray cat

Kitten loves Viva!

He absolutely loves Viva Raw! Even the beef, which I thought maybe he wouldn’t like. He’s a great eater! Now at almost 6 months, his fur is so soft and shiny because of being on a raw diet. The meat is very fresh, well packaged, and came completely frozen.

A cat gazing up from an empty food bowl

Cat loves it!

My 6 months old ragdoll absolutely loves his raw diet so much! I bought beef, duck and rabbit for him, he can always finish his meal in two minutes!!! Delivery is super fast too! I live in the bay area, I usually submit an order on Monday and get the food on Wednesday! Will definitely order for more!

Two spotted Bengal cats: one standing on a chair with a playful stance, the other sitting calmly with an inquisitive expression

Excellent product

My Bengal cats insist on monthly orders. The only raw they like. Definitely impressed with quality of food. Feels good to know they are getting the best raw.

frequently asked questions

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new to this?

Check out our beginner's guide to raw!

View Guide
FoodQualityCatsBengalsBestProductServiceSphynx catTeamViva raw
  • 5 stars: 19 (90%)
  • 4 stars: 2 (10%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
G
Gabrielle

The pure beef is perfectly balanced muscle & organ meats, and bone and can be easily mixed with other ingredients for perfect meals for dogs and cats.

G
Gabrielle

My dogs & cats like the meat and I like the convenience of having the right mix of muscle & organ meat & bone meal in one package.

D
Debi

So far so good with the food. I have very sensitive tummy's in my house.
I love the stirage container.
This food is completely pure meat.

C
Carrie

My dogs love this food and the company is amazing as well.

E
Ericha

Best pet food ever

L
Laurie

The pups love their Viva Raw. Glad I was able to get some of the lamb for them.

A
Ana

The best raw meat for cats, affordable price and arrive home frozen. My cats love viva raw

S
Shelly

BEST customer service and a great, consistent product that’s tough to find. Thank you Team Viva Raw!

S
Shelly

We love Viva Raw! Great service and great food.

L
Lisa

So convenient. Great quality of food for my dogs they love it well worth the price. Been a customer now for a year.

N
Norma

Cats love it

J
Jennifer

My cats love this company's food but not particularly the ground beef unfortunately :-( It almost doesn't matter what type of ground beef there's several of our cats that just don't particularly care for it.

T
Tammy

Very high quality. I feel good feeding this food to my cats!!!

E
Ericha

Our Bengals love it. And it is high quality.

T
Tammy

One cat didn't like the ground beef but loved the chunked.

d
d.d.

My cat's absolutely love this food. I was using a different raw food producer for animals and One of my cats stopped eating it. The other one eats anything so I figured something was wrong. I switched to this brand and it seems to be a much higher quality.

a
a.D.

Amazing for my sphynx cat

S
Stacie

The best!

O
Olivia

The quality cannot be beat

A
Amanda

Second favorite protein for my ferret BabyB

P
Polly

Because my baby loves it