Pure Rabbit

$24.00

4.7

Sold as two 1lb packages ($12.00/lb)


Texture
Texture
Ingredients

Ingredients: Rabbit with Ground Bone, Rabbit Heart, Rabbit Liver, Rabbit Kidney, Rabbit Lung

  • Humanely-raised rabbit with no hormones or growth-promoting antibiotics
  • Prey Model Raw at 80% meat, 10% organ, 10% bone
  • As a novel protein, rabbit is great for pets with sensitivities & allergies!
  • Perfect for cats & dogs with allergies & sensitivities. Reach out to us for tips on customizing our Pure recipes! 

Not intended as a complete and balanced diet, suitable for intermittent feeding for dogs & cats.

made with 💜 in USDA kitchens

💯  natural whole food supplements

🌎  always ships green

purple rabbit silhouette sitting in green grass on a light pink backgroundpurple rabbit silhouette sitting in green grass on a light pink background

100% Rabbit

humanely raised & harvested
no hormones or growth promoting antibiotics, ever
100% vegetarian diet

Only Lean, Whole Cuts

no mechanically separated meat
no peas, potatoes, veggies or other fillers

Single Protein, No Additives

perfect for sensitive pets or picky eaters
use as a base mix & optimize for their needs

🐾 meet our satisfied paw-rents

A cat peeking out from a dense patch of green herbs and plants

Rabbit is a big hit!

I started him on another raw rabbit diet, but we’ve had trouble with constipation due to the high bone content. I was intrigued when my local Phydeaux store mentioned Viva Raw. I mixed the Pure Rabbit with Alnutrin, and he loves it! It looks way more appetizing than the grey lumps of the other brand. Even my picky girl kitty loves it!

Two cats gazing upwards, waiting for their food to be served

The kitties love Viva Raw!

My kitties love the turkeyand, especially, the rabbit.It arrives perfectly frozen and nicely packaged. We've all been very happy with Viva Raw! Here they are waiting for their breakfast of Viva Raw rabbit.

Two cats cuddling together

Raw Rabbit and Duck for the win!

I was so happy to find Viva! Our cats LOVE the rabbit—it disappears in two seconds flat they love it so much. I will continue to feed Viva!

frequently asked questions

A cat being served a spoon of Viva Duck for Catswhite marble texture with light grey veins for kitchen countertops or flooring

new to this?

Check out our beginner's guide to raw!

View Guide
RabbitCatsDogFoodQualityDogsProteinCooperExcellentViva
  • 5 stars: 28 (88%)
  • 4 stars: 1 (3%)
  • 3 stars: 2 (6%)
  • 2 stars: 0 (0%)
  • 1 star: 1 (3%)
I
I.M.H.

Amazing as always I can't wait for the seasonal protein next month! To clarify I buy the pure recipes because my cat also eats whole prey and super food items along with my own supplements but I don't recommend that for everyone or every cat.

M
M.G.

Very good and easy to give my dog i can already ses a difference

C
Christa

I like and appreciate Viva's selection of novel meats for my cats who have allergies. However, there have been three separate instances where a few meat packages arrived with tears in the plastic, causing the juice from the meat to leak out everywhere after it's been defrosted. Viva has aways credited me for the damaged goods and is always helpful, but I wish this issue would stop. I'll still continue to buy from Viva though.

A
A.R.

Great quality for my pet baby. She loves it, and its great for her i see a diference in her digestion immediately

S
Sydnie

I trust the quality and the shipping is more eco-friendly while being very efficient so everything arrives ice cold!

C
Carrie

My dogs favorite!

L
Lindsay

Iits wonderful! Zara loves the rabbit!

A
Ailin

Some of the packaging was ripped

A
Alyssa

Love their PURE option!

T
Taylor

The best! My pups and kitty LOVEE rabbit. 🐰

L
Lisa

So convenient. Great quality of food for my dogs they love it well worth the price. Been a customer now for a year.

A
Avylene

Good quality product. My dog loves it

R
Robin

We love Viva Raw dog and cat food. The quality is always amazing and the animals enjoy every protein

N
Natalie

We love Viva, it’s the only brand I trust for my English bulldog!

N
Norma

Cats don’t like it

G
Grace

Cats are obsessed

K
Kristi

He was unsure of the rabbit at first but grew to love it.

T
Tammy

Very high quality. I feel good feeding this food to my cats!!!

T
Tammy

All of my cats love the rabbit! Even the one that refuses to eat raw, unless it's rabbit.

A
A.H.

Dog loves!

M
Meri

Rabbit is probably my cats favorite they eat it up very quickly. I have had good success with quick and accurate delivery to AZ. They are always still frozen when they arrive at my doorstep.

J
J.V.

Hercules loved the rabbit!

K
Kat

My dogs love it!

R
Robin

Exceptional quality rabbit. Dogs love it!

K
Katrina

Always frozen upon arrival. The one protein all my sensitive Frenchies can eat. Great quality. They never get bored.

L
Leslie

Best quality food I've ever fed my dog, she had chronic pancreatitus and I feed this along with Dr Harvey's raw vibrance, no more flair ups since I switched her to this brand of rabbit

L
Leslie

This food saved my pancreatitic dog... she's now doing so much better

a
a.b.

Satisfied customer 🐶

J
Joan

Great quality food and great customer service. Thanks Viva Raw!!!

S
Steve

My boy Cooper loves your rabbit 🐇 ❤

P
Polly

Makes everyone Hoppy

K
Kelly

Excellent