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Pure Rabbit
Ground rabbit raw pet food in packaging
Pure Rabbit
Ground rabbit raw pet food in packaging

Pure Rabbit

$9.25 / lb

2lbs / package

Start Box

Ingredients: Rabbit with Ground Bone, Lung, Liver, Kidney*

  • Humanely-raised rabbit with no antibiotics or hormones
  • Prey Model Raw at 80% meat, 10% organ, 10% bone
  • Rabbit is great novel protein for sensitivities & allergies
  • Add Alnutrin for Meat & Bone to balance for cats!

Bone is always ground in both chunked & ground recipes.

*Viva only sources from farms that never administer hormones & antibiotics—a huge step up from conventional factory farming. By not relying on chemicals, farmers focus on providing high quality food & a clean environment to raise healthy, happy animals. 

Ingredients: Rabbit with Ground Bone, Lung, Liver, Kidney*

  • Humanely-raised rabbit with no antibiotics or hormones
  • Prey Model Raw at 80% meat, 10% organ, 10% bone
  • Rabbit is great novel protein for sensitivities & allergies
  • Add Alnutrin for Meat & Bone to balance for cats!

Bone is always ground in both chunked & ground recipes.

*Viva only sources from farms that never administer hormones & antibiotics—a huge step up from conventional factory farming. By not relying on chemicals, farmers focus on providing high quality food & a clean environment to raise healthy, happy animals. 

made with 💜 in USDA kitchens

💯  ethically sourced

🌎  always ships green

100% Rabbit

humanely raised & harvested
no antibiotics or hormones, ever
100% vegetarian diet

Only Lean, Whole Cuts

no mechanically-separated meat
try our chunked texture to see the quality

Single Protein, No Additives

perfect for sensitive pets or picky eaters
use as a base mix & optimize for their needs

other recipes

Pure Chicken
Pure Chicken
Chunked chicken raw pet food in packaging
Pure Chicken
Ground chicken raw pet food in packaging

Pure Chicken

$5.25 / lb

Pure Turkey
Pure Turkey
Chunked turkey raw pet food
Pure Turkey
Ground turkey raw pet food

Pure Turkey

$5.50 / LB

Pure Beef
Pure Beef
Chunked beef raw pet food in packaging
Pure Beef
Ground beef raw pet food in packaging

Pure Beef

$6.25 / LB

Pure Duck
Pure Duck
Chunked duck raw pet food in packaging
Pure Duck
Ground duck  raw pet food in blue bowl

Pure Duck

$7.25 / LB

 meet our satisfied paw-rents

Pure Rabbit is a big hit!

I started him on another raw rabbit diet, but we’ve had trouble with constipation due to the high bone content. I was intrigued when my local Phydeaux store mentioned Viva Raw. I mixed the Pure Rabbit with Alnutrin, and he loves it! It looks way more appetizing than the grey lumps of the other brand. Even my picky girl kitty loves it!

The kitties love Viva Raw!

My kitties love the turkey and, especially, the rabbit. It arrives perfectly frozen and nicely packaged. We've all been very happy with Viva Raw! Here they are waiting for their breakfast of Viva Raw rabbit.

Raw Rabbit and Duck for the win!

I was so happy to find Viva! Our cats LOVE the rabbit—it disappears in two seconds flat they love it so much. I will continue to feed Viva and am looking forward to the day when they offer complete meals for cats!

questions?

We've answered a few common questions right here. If you don't find what you're looking for, check out our FAQs.

new to this?

Check out our beginner's guide to raw!

View Guide

new to this?

Check out our beginner's guide to raw!

View Guide

new to this?

You're in good hands—
we're here to guide you.

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