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pure.

single protein recipes with no additives
base mix for cats & dogs

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pure recipes

Pure Chicken
Pure Chicken
Chunked chicken raw pet food in packaging
Pure Chicken
Ground chicken raw pet food in packaging

Pure Chicken

$5.25 / lb

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Pure Turkey
Pure Turkey
Chunked turkey raw pet food
Pure Turkey
Ground turkey raw pet food

Pure Turkey

$5.50 / lb

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Pure Beef
Pure Beef
Chunked beef raw pet food in packaging
Pure Beef
Ground beef raw pet food in packaging

Pure Beef

$6.25 / lb

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Pure Duck
Pure Duck
Chunked duck raw pet food in packaging
Pure Duck
Ground duck  raw pet food in blue bowl

Pure Duck

$7.25 / lb

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Pure Rabbit
Pure Rabbit
Ground rabbit raw pet food in packaging

Pure Rabbit

$9.25 / lb

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Make My Box

formulated by experts, trusted by vets

Dr. Judy Morgan 

Our dogs love Viva! The quality of the food is amazing, from research to sourcing to production to shipping. We are so happy this food is available nationwide; as our clients span the country, we are happy to have high-quality food we can recommend.

Dr. Barbara Royal 

Viva has been a welcome addition to the pet food market. Zach and Jenn have a tenacious and refreshing enthusiasm about the benefits and integrity of their dog and cat foods, and it shows in what they’ve created. I really appreciate being able to add their products to our list pet foods that I recommend to my clients.

Dr. Odette Suter 

I like Viva because they not only care about the pets who eat the food, but also how the "ingredients" were raised.  They make an effort to be as green and earth friendly as possible. The product itself looks really fresh and I'm happy that my local pet store is carrying their food so I can recommend it to my clients.

Dr. Laurie Coger 

One of the best foods you can give your dog! I am very impressed by Viva's commitment to quality ingredients. I love the availability of both complete and prey model formulations. Best of all is their chunked option. This offering is unique to Viva, and one of the reasons I choose it for my own dogs.

prey model

80% meat, 10% bone, 10% organ
for optimal nutrition

allergy friendly

single protein, no additives—
perfect for elimination diets & sensitive pets

customizable

customizable

tailor our nutrient-dense base mix
for your pet's best health

 meet our satisfied paw-rents

Excellent product

My Bengal cats insists of monthly orders. The only raw they like. Definitely impressed with quality of food. Feels good to know they are getting the best raw.

Love this food!

I used Darwin’s for years, but I decided to try Viva Raw for my three cats. I LOVE the packaging, I love that it’s two pounds per pack, and all my cats love the food. Ordering and shipping was seamless from Viva! I’ll keep ordering for sure!

Raw rabbit and duck for the win!

I was so happy to find Viva! Our cats LOVE the rabbit—it disappears in two seconds flat they love it so much. I will continue to feed Viva and am looking forward to the day when they offer complete meals for cats!

questions?

We've answered a few common questions right here. If you don't find what you're looking for, check out our FAQs.

" I can’t wait to order more! This was seriously the best raw-grind I’ve gotten my hands on. "

Izzy R

"Kayla absolutely loves her whole rabbit grind. I add it to Dr. Harvey’s Paradigm base mix to ensure she gets a nutritionally complete diet. When she had bloodwork drawn before her eye surgery, the results were the best they’d ever been."

Leigh W

"Viva Raw has been a pleasure to work with. Their communication is amazing and my cats go nuts for their product."

Meghan W, Elysian Bengals

new to this?

Check out our beginner's guide to raw!

Let's Jump In

new to this?

You're in good hands—
we're here to guide you.

Let's Jump In

new to this?

You're in good hands—
we're here to guide you.

Let's Jump In