Fresh Takes

Perspectives on all things fresh feeding

All 👉 Start Here Nutrition Food Safety Sourcing Tips & Tricks Health Recipes
Chicken being examined

Why Aren’t Raw Pet Food Companies Testing for Avian Influenza?

We all want to keep our pets safe from bird flu, so why aren’t all companies testing their food for it? ...
Cows on pasture

The Clean Sourcing Myth: Does Bacteria in Raw Come From Bad Sourcing?

One of the most common misconceptions in raw pet food is that clean sourcing can prevent pathogens. Let’s talk about when sourcing does and doesn’t...
pan searing meat

Can I Cook My Raw Pet Food?

To cook or not to cook. Read on to learn if, when, and how you can cook your pet's raw food. ...
test tubes on a lab bench

Comparing Kill Steps in Raw Pet Food: HPP, Bacteriophages, Lactic Acid, Probiotics & more

Let's dive into this secretive topic of the raw feeding world and take a look at what actually works. ...
Assortment of meats on a table

How Much You Should Feed on a Raw Diet: The Myth of the 2-3% Rule

Alright, you’ve done your research, decided on what to feed and NOW the question is: how much do you feed? ...
FDA sign

Explaining the FDA Zero Tolerance Policy: Can't Our Pets Handle Bacteria?

The FDA does not allow any pathogens to be present in raw pet foods. Aren't our pets able to handle bacteria? Is there a double...
Team Viva on one of our company trips

Welcome, Read Me First!

Hello world! Here's why we started this blog and what we hope you'll take away from it. ...