Fresh Takes

Perspectives on all things fresh feeding

All 👉 Start Here Nutrition Food Safety Sourcing Tips & Tricks Health Recipes
Mama dog and her puppies

What's the Difference Between Puppy & Adult Formula?

Puppies and adult dogs have different nutritional needs, so feeding the right formula at each life stage ensures lifelong health and vitality. ...
Hand selecting one dish of raw meat amongst 3 different dishes

How To Choose a Raw Pet Food

Simple questions on nutrition, food safety, and sourcing to ask any pet food brand . ...
Side view of a dog with a question mark on its waist

How to Check My Pet's Weight

Learn how to assess your pet’s weight at home (no scale required!), adjust feeding, and support a longer, healthier life with simple, actionable tips for...
Person in lab coat putting a piece of meat in a petri dish

Overview: Our Food Safety Practices

Walk through our food safety practices from start to finish. From sourcing to serving your pet's next meal. ...
DIY Raw Bowl vs Pre-Made Grind Bowl

Pros & Cons of DIY vs. Commercial Raw

When choosing to feed fresh, you have the choice of making the meals yourself or purchasing a pre-made diet. We've shared our honest take to...
Meat processing plant

We Don't Make Our Own Pet Food — Here's Why

Co-manufacturing doesn’t always mean you’re white-labeling someone else’s product with no oversight. Here’s the reality of what it means to partner with a co-manufacturer. ...
portioning raw pet food

How to Portion Raw Food for Small Pets

Is one package of food too much? Don’t throw out the extras, save them for later! We have some tips on portioning & prepping your...
Decorated bowl of raw pet food

Why is Raw Pet Food So Expensive

“We can get raw food for $2-3/lb, why is yours so expensive?" Most pet owners will never know the not-so-obvious ways that companies lower their...
package of pure viva on a food scale

Balancing Viva's Pure (Prey Model Raw) Formulas

If your pet is picky, has specific dietary needs, or you just enjoy making their meals, our Pure formulas may be a good fit. These...
dog ignoring a bowl of food

Tips & Tricks for Picky Eaters

Having trouble transitioning to a new food? Is your pet not chowing down like they usually do? Read on for some great tricks on helping...
Chicken being examined

Why Aren’t Raw Pet Food Companies Testing for Avian Influenza?

We all want to keep our pets safe from bird flu, so why aren’t all companies testing their food for it? ...
Cows on pasture

The Clean Sourcing Myth: Does Bacteria in Raw Come From Bad Sourcing?

One of the most common misconceptions in raw pet food is that clean sourcing can prevent pathogens. Let’s talk about when sourcing does and doesn’t...
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