single-protein base mixes with no added ingredients
always ships green
packed in eco-friendly coolers and delivered in 1-3 days
homemade quality without the hassle
homemade quality without the hassle
pure recipes for cats
100% Humanely-Raised Chicken No Hormones or Antibiotics, Ever
$5.25 / lb
Ingredients: Chicken with Ground Bone, Heart, Gizzard, Liver
Not intended as a complete and balanced diet, suitable for intermittent feeding for cats. This recipe is prey model raw at 80% meat, 10% organ, 10% bone & can be balanced with the addition of Alnutrin for Meat & Bone.
100% Humanely-Raised Turkey No Hormones or Antibiotics, Ever
$5.50 / lb
Ingredients: Turkey with Ground Bone, Heart, Gizzard, Liver
Not intended as a complete and balanced diet, suitable for intermittent feeding for cats. This recipe is prey model raw at 80% meat, 10% organ, 10% bone & can be balanced with the addition of Alnutrin for Meat & Bone.
100% Humanely-Raised Beef No Hormones or Antibiotics, Ever
$6.25 / lb
Ingredients: Beef, Heart, Kidney, Liver, Bone
Not intended as a complete and balanced diet, suitable for intermittent feeding for cats. This recipe is prey model raw at 80% meat, 10% organ, 10% bone & can be balanced with the addition of Alnutrin for Meat & Bone.
100% Humanely-Raised Duck No Hormones or Antibiotics, Ever
$7.25 / lb
Ingredients: Duck with Ground Bone, Heart, Gizzard, Liver
Not intended as a complete and balanced diet, suitable for intermittent feeding for cats. This recipe is prey model raw at 80% meat, 10% organ, 10% bone & can be balanced with the addition of Alnutrin for Meat & Bone.
100% Humanely-Raised Rabbit No Hormones or Antibiotics, Ever
$9.25 / lb
Ingredients: Rabbit with Ground Bone, Lung, Liver, Kidney
Not intended as a complete and balanced diet, suitable for intermittent feeding for cats. This recipe is prey model raw at 80% meat, 10% organ, 10% bone & can be balanced with the addition of Alnutrin for Meat & Bone.
"Our cats love Viva! The quality of the food is amazing, from research to sourcing to production to shipping."
Dr. Barbara Royal
"Zach & Jenn have a tenacious and refreshing enthusiasm about the benefits and integrity of their cat food & it shows in what they’ve created."
Dr. Odette Suter
"I like Viva because they not only care about the pets who eat the food, but also how the "ingredients" were raised. They make an effort to be as green and earth friendly as possible."
Dr. Laurie Coger
"One of the best foods you can give your dog! I am very impressed by Viva's commitment to quality ingredients."
My 6 months old ragdoll absolutely loves his raw diet so much! I bought beef, duck and rabbit for him, he can always finish his meal in two minutes!!! Delivery is super fast too! I live in the bay area, I submit an order on Monday and get the food on Wednesday!
Kitten loves Viva!
He absolutely loves Viva Raw! Even the beef, which I thought maybe he wouldn’t like. I’m mixing with Alnutrin and salmon oil. He’s a great eater! Now at almost 6 months, his fur is so soft and shiny because of being on a raw diet. The meat is very fresh, well packaged, and came completely frozen.
Raw Rabbit and Duck for the win!
I was so happy to find Viva! Our cats LOVE the rabbit—it disappears in two seconds flat they love it so much. I will continue to feed Viva and am looking forward to the day when they offer complete meals for cats!
" I can’t wait to order more! This was seriously the best raw-grind I’ve gotten my hands on. "
Izzy R
"Kayla absolutely loves her whole rabbit grind. I add it to Dr. Harvey’s Paradigm base mix to ensure she gets a nutritionally complete diet. When she had bloodwork drawn before her eye surgery, the results were the best they’d ever been."
Leigh W
"Viva Raw has been a pleasure to work with. Their communication is amazing and my cats go nuts for their product."
Meghan W, Elysian Bengals
the freshest cat food on the market
the freshest cat food on the market
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frequently asked questions
FAQ
We're proud to be sourcing high quality, USDA human-grade ingredients from smaller farms. These are the same farms that stock your local Whole Foods & favorite restaurants. We only work with farms that never administer hormones & antibiotics (a huge step up from conventional) & are certified humane through third-party audits like G.A.P. or the American Humane Program. By not relying on chemicals, our farmers focus on providing high quality food and a clean environment to raise healthy, happy animals.
We grind, mix & package all of your kitty's meals in our USDA kitchens. This means we're holding ourselves to the higher food safety standards required for human food. Everything is made in small batches (each package is hand-labeled & checked for quality), because your cat deserves the freshest food from farm-to-bowl.
Feeding amounts are based on your cat's weight, age, and activity level. We recommend checking out our calculator to determine your pet's personalized feeding recommendations using Viva—we worked closely with our nutritionists & used the latest research to develop these!
This will vary depending on your cat's size, activity level & age. On average, our food will cost $2 / day for a 10 lb cat if you are feeding a variety of our proteins. To determine your exact costs, we recommend filling out our short quiz for your kitty.
We do recommend adding a pre-mix powder like Alnutrin for Meat & Bone to our Pure Recipes for Cats to ensure that all nutritional requirements are met. While we don't currently have a Complete Cat Recipe, we're already hard at work on this product line and it's definitely in our future!
We ship to all of the US & offer FREE shipping for all orders over $250! (not applicable to Alaska, Hawaii & certain areas of Texas & Montana due to coverage). For orders under $250, we offer a flat-fee rate between $10-20 depending on your zone.
We ship orders M-W each week and you'll receive a tracking number once your package ships! We always ship out orders the next available shipping day.
Nope, not at all! While we recommend subscribing so that your shipments come automatically & you never run out of food, you can always order one-time boxes too (just choose this option on the confirmation page)!
