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food you'll be proud to put in their bowls 

crafted with care in USDA kitchens 

Create Meal Plan

food you'll be proud to put in their bowls 

crafted with care in USDA kitchens 

Create Meal Plan

100% human-grade

from our ingredients
to our USDA kitchens

prey model

single-protein base mixes with no added ingredients

always ships green

packed in eco-friendly coolers
and delivered in 1-3 days

homemade quality without the hassle

homemade quality
without the hassle

pure recipes for cats

Pure Chicken
Chunked chicken raw pet food in packaging
Pure Chicken
Ground chicken raw pet food in packaging
Pure Chicken
Chunked chicken raw pet food in packaging
Pure Chicken
Ground chicken raw pet food in packaging

100% Humanely-Raised Chicken
No Hormones or Antibiotics, Ever

$5.25 / lb

Ingredients: Chicken with Ground Bone, Heart, Gizzard, Liver

Not intended as a complete and balanced diet, suitable for intermittent feeding for cats. This recipe is prey model raw at 80% meat, 10% organ, 10% bone & can be balanced with the addition of Alnutrin for Meat & Bone.

Start Meal Plan
Pure Chicken
Chunked chicken raw pet food in packaging
Pure Chicken
Ground chicken raw pet food in packaging
Pure Chicken
Chunked chicken raw pet food in packaging
Pure Chicken
Ground chicken raw pet food in packaging

100% Humanely-Raised Chicken
No Hormones or Antibiotics, Ever

$5.25 / lb

Start Meal Plan

meals that vets choose for their own pets 💜

meals that vets choose for their own pets 💜

Dr. Judy Morgan 

"Our cats love Viva! The quality of the food is amazing, from research to sourcing to production to shipping."

Dr. Barbara Royal 

"Zach & Jenn have a tenacious and refreshing enthusiasm about the benefits and integrity of their cat food & it shows in what they’ve created."

Dr. Odette Suter 

"I like Viva because they not only care about the pets who eat the food, but also how the "ingredients" were raised.  They make an effort to be as green and earth friendly as possible."

Dr. Laurie Coger 

"One of the best foods you can give your dog! I am very impressed by Viva's commitment to quality ingredients."

give them the best nine lives, one bowl at a time

give them the best nine lives,
one bowl at a time

give them the best nine lives, one bowl at a time

changes you'll see within a month

healthy skin & coat

natural fats & oils boost coat health while yeast & bacteria are kept at bay

weight control

our low carb, high protein diet builds lean muscle & maintains weight

higher energy

less starchy fillers = higher, stable energy levels throughout the day

dental health

reduced plaque & tartar-forming bacteria that typically feed on sugars

the Viva difference

our food vs. other raw brands

our food
vs. other raw brands

🐱 Clean Bowl Guarantee: If your kitty doesn't eat every last bite of their first order, we'll refund it!  

we started Viva because ‘fresh’ pet food just wasn’t up to snuff

we started Viva because ‘fresh’ pet food just wasn’t up to snuff

now we’re dedicated to providing you the quality & transparency that we wanted

raw feeding made as easy as 1, 2, 3

raw feeding made as easy as 1, 2, 3

build your perfect plan

tell us about your cat (~2 mins) and we'll recommend a meal plan customized to their needs.

try Viva out

start with a tasting trial and if your kitty doesn't love it, we'll refund you.

Viva for life

meals galore, delivered to door. give yourself a pat on the back for raising the healthiest, happiest cat ever 💜

 don't take it from us—read the raw takes

 don't take it from us—read the raw takes

 don't take it from us—
read the raw takes

read our 300+ five-star reviews

Cat loves it!

My 6 months old ragdoll absolutely loves his raw diet so much! I bought beef, duck and rabbit for him, he can always finish his meal in two minutes!!! Delivery is super fast too! I live in the bay area, I submit an order on Monday and get the food on Wednesday!

Kitten loves Viva!

He absolutely loves Viva Raw! Even the beef, which I thought maybe he wouldn’t like. I’m mixing with Alnutrin and salmon oil. He’s a great eater! Now at almost 6 months, his fur is so soft and shiny because of being on a raw diet. The meat is very fresh, well packaged, and came completely frozen.

Raw Rabbit and Duck for the win!

I was so happy to find Viva! Our cats LOVE the rabbit—it disappears in two seconds flat they love it so much. I will continue to feed Viva and am looking forward to the day when they offer complete meals for cats!

" I can’t wait to order more! This was seriously the best raw-grind I’ve gotten my hands on. "

Izzy R

"Kayla absolutely loves her whole rabbit grind. I add it to Dr. Harvey’s Paradigm base mix to ensure she gets a nutritionally complete diet. When she had bloodwork drawn before her eye surgery, the results were the best they’d ever been."

Leigh W

"Viva Raw has been a pleasure to work with. Their communication is amazing and my cats go nuts for their product."

Meghan W, Elysian Bengals

the freshest cat food on the market

the freshest cat food
on the market

see what they're purring about:

frequently asked questions

FAQ

Still have questions? See our FAQ or email us.