Pure Beef
Sold as two 1lb packages ($7.50/lb)
Ingredients
Ingredients: Beef, Beef Heart, Ground Beef Bone, Beef Kidney, Beef Liver
Added probiotics: Lactobacillus acidophilus, Lactobacillus casei, Bifidobacterium animalis, Lactobacillus reuteri
- Humanely-raised beef with no hormones or growth-promoting antibiotics
- Prey Model Raw at 80% meat, 10% organ, 10% bone
- Heart is considered muscle meat in our recipe
- Perfect for cats & dogs with allergies & sensitivities. Reach out to us for tips on customizing our Pure recipes!
Not intended as a complete and balanced diet, suitable for intermittent feeding for dogs & cats.
See our cattle farm 🎥
Nutrition
Why We Add Probiotics
The probiotics in our food are added for food safety!
These are not the same strains as ones you’d buy at the store for yourself or your pets for gut health. Each strain in our mixture has been chosen specifically to perform a unique “job” in controlling or eliminating pathogens.
Click here to learn more!
made with 💜 in USDA kitchens
💯 natural whole food supplements
🌎 always ships green
98% Beef
humanely raised & harvested
no hormones or growth promoting antibiotics, ever
100% vegetarian diet
Only Lean, Whole Cuts
no mechanically separated meat
no peas, potatoes, veggies or other fillers
Single Protein, No Additives
perfect for sensitive pets or picky eaters
use as a base mix & optimize for their needs
other recipes
Pure Chicken
Pure Turkey
Pure Duck
Pure Rabbit
🐾 meet our satisfied paw-rents
Kitten loves Viva!
He absolutely loves Viva Raw! Even the beef, which I thought maybe he wouldn’t like. He’s a great eater! Now at almost 6 months, his fur is so soft and shiny because of being on a raw diet. The meat is very fresh, well packaged, and came completely frozen.
Cat loves it!
My 6 months old ragdoll absolutely loves his raw diet so much! I bought beef, duck and rabbit for him, he can always finish his meal in two minutes!!! Delivery is super fast too! I live in the bay area, I usually submit an order on Monday and get the food on Wednesday! Will definitely order for more!
Excellent product
My Bengal cats insist on monthly orders. The only raw they like. Definitely impressed with quality of food. Feels good to know they are getting the best raw.
frequently asked questions
Where does Viva source from & how is the food made?
We're proud to be sourcing high quality, USDA-inspected meat from smaller farms. These are the same farms that stock your local Whole Foods & favorite restaurants. We only work with farms that never administer hormones & growth promoting antibiotics (a huge step up from conventional) & are certified humane through third-party audits like G.A.P. or the American Humane Program. By not relying on chemicals, our farmers focus on providing high quality food and a clean environment to raise healthy, happy animals.
We grind, mix & package all of your cat's meals in our kitchens—where we are the first and only pet food made in our facility that also produces human food. And you better believe we’re proud of it. Everything is made in small batches (each package is hand-labeled & checked for quality) and tested for pathogens, because your kitty deserves the freshest food from farm-to-bowl.
Do I need to add anything to your food?
Nope! Just thaw and feed 🙌
Our food is Complete & Balanced for cats (of all life stages). We worked with multiple vets & nutritionists to develop these recipes over the course of an entire year & lab-tested over 50 unique whole food ingredients in the process. This rigorous process at Viva is to ensure that our meals not only meet minimum nutrient requirements, but go above and beyond to improve the overall health of your kitty with superfoods like organic egg yolk or blue mussels. If you have additional questions, you can always reach out to our Nutrition Experts!
How much should I feed my cat & how much will it cost?
Feeding amounts are based on your cat's weight, age, and activity level. We recommend checking outto determine your pet's personalized feeding recommendations using Viva—we worked closely with our nutritionists & used the latest research to develop these!
On average, our food will cost $2.50 / day for a 10lb cat if you are feeding a variety of our proteins. To determine your exact costs, we recommend filling out ourfor your kitty.
How much is shipping & when do you ship orders?
We ship to all of the US & offer FREE shipping for all orders over $200! (not applicable to Alaska, Hawaii & certain areas of Texas & Montana due to coverage). For orders under $200, we offer a flat-fee rate between $10-20 depending on your zone.
We ship M-W each week and you'll receive a tracking number once your package ships! We avoid shipping packages later in the week to prevent boxes from being held in carrier warehouses over the weekend. Orders placed by Tuesday before 11:59 p.m. EST will ship the same week, and orders placed Wednesday or later will ship the following week.
Do I need to subscribe?
Nope, not at all! While we recommend subscribing so that your shipments come automatically & you never run out of food, you can always order one-time boxes too (just choose this option on the confirmation page)!
